The WorkSmart program provided training and readiness services, products and LOB applications. The customer wanted a well branded and designed portal that maintained a friendly and consistent Work Smart tone and integrated Work Smart design elements while complying with the corporate brand.
The successful completion of this project achieved the following measurable goals:
- The new Work Smart portal showed a compelling, inviting, and brand aligned look and feel as well as an architecture that supported a positive user experience
- Content and UI text was relevant and dynamic, offering multiple points of entry to access information
- Information was searchable and easily discoverable
- The portal adhered to the following mantra: “Be modern. Be accessible. Be responsive. Be discoverable”
This was an end-to-end project beginning with a series of requirements gathering sessions followed by iterative wire-framing, site architecture diagramming, design comps and finally a full implementation. Key to this effort was gaining an understanding of the goals of the portal, the audience / user stories, and identifying the best flow and UI text and navigation to accomplish a successful roll-out.
